Facebook, twitter, Google plus, all places that help you to publish easily – and for free – on the web.
But guess what, the web is already free – or at least it should be – and many people’s only notion of publishing on the web is through one of these, or other, third party silos. It doesn’t have to be this way.
In the beginning there was the web. This compleley revolutionised publishing and gave everyone a chance to have their voice heard. 25 years on and that is still the case. Only now you have these monolithic silos that have made publishing even easier, and for free. The problem with free is, is that it comes at a price. All of these companies that offer you the opportunity to publish and get your thoughts out there, are doing so to serve their real customers – their partners and investors.
The indieweb is an initiative; a community, with the aim of publishing in ones own domain – literally – and taking back control of the content that you publish.
Imagine a world where everyone’s thoughts and opinions are only published through one of these Ministries of Truth, where the publisher only shows what it wants to show; hiding what it wants to hide. Everyone who has access to the web has the potential – and it’s not as hard as it may seem – to get started publishing. The indieweb isn’t about jumping through hoops to publish in a particular way – that’s the whole point.
You should publish and present your content in exactly the way you want to.